AUSTIN, TEXAS – The virtual reality by Southwest at South is on everyone’s lip, but in the early going there is not much new to view and hear. Not until Wednesday did the VR/AR track & gaming kick off. In the meantime, so many companies like Samsung were out for increasingly immersive experiences and continuous display of well-worn Gear VR headsets.
You need to face the giant window in the heart of Austin and sit in the gimbal chair so those on the outside can see your reaction, even though you can’t view anything that lies beyond the real world.
It’s so unlikely those experiencing the VR content of Naughty America would feel as convenient in that window. Maybe that is the more reason I found Ian Paul, the company CIO a mile away from the convention hall hosting VR demos and meetings.
See also: View the VR porn here! See how terrifying and real it is
Maybe Paul is taking the advice of the VR hardware manufacturers a little too factually. The company’s content presently plays on Oculus Rift, Samsung Gear VR headsets, Google Cardboard, and they are targeting the HTC Vive. Paul said, “while the companies encourage us and say kudos, they also kind of say don’t move so close.”
On my arrival to the dusty backyard of the Craftsman Bar, I sighted the Samsung Gear VR headsets with the Samsung logos covered by the Naughty America VR stickers on a pair of female porn stars. The Photographers crowded them, and no one could have a glimpse of what they were experiencing, even the mob of photographers kept asking them to remove the headgear so they could easily photograph them.
Meeting with Paul, who previously worked in the telecommunications and at IBM,
he was carrying headphones and a Gear VR that, not humorously, were preventatively covered with a good cotton
he was carrying headphones and a Gear VR that, not humorously, were preventatively covered with a good cotton. I demurred at first when he offered that I try the experience. I was interested in digging a bit further into this VR porn business and, truly, who would like to follow Raymond Analyst Mashable Product Wong’s memorable VR porn experience?
The naughty industry is not diving in
Naughty America still treats the way they shoot their VR POV porn like a secret trade. Just because they bother about consumers getting to know how it is done (If a 360 camera can be attached to a person’s head. How difficult can that be? and….. much said about that already), but because they are making all possible effort to remain on top and ahead of contending pornographers.
A pair of Naughty America actresses trying out VR adult content
Image: Mashable, Lance Ulanoff
“We are the largest company doing this out of the two or three companies that produce adult content. Most are doing a wait and follow approach. These other companies challenge is that there is no pattern for them to follow.” Also, to shoot these videos takes a whole lot of money investment and time. It took Naughty America 6 months of experimentation before it could release its first VR video.
Build a whole room and train
Meanwhile, Paul said his company is working on the expansion of the point of views in the content. Currently, VR porn is just nothing different from shooting any other VR content; you have to hide audio and lighting equipment and make a more visible set to avoid consumers looking above, below, to the right and left of it. Sure, the VR porn content may make them concentrate, but in my brief demo (I realized I had to make an attempt), I kept viewing the whole room (which might have been to prevent me from looking straight at the virtual adult performing right in front of me).
Paul added that, to make the experience “more attracting, they do train their performers on using the latest visual depth supported by the 3D VR cameras since all his performers are “seasoned pros”. That seemed to mean “push yourself into their face” in my demo.
It’s a small business
There is this common fiction that porn pushes forward all novelty. Yes, this helped in the late 1970s and early 1980s VHS/VCR market and may have pushed forward the adoption of the DVD, but the industry was too slow to ratify HD. Some of that initially may have been compelled by how traditional HDTVs and HD content slowly entered the market in the early to mid1990s. Probably VR is experiencing a similar drought in demand. It was noted from a recent study that just 33 percent of Americans know about VR, and 36 percent want to buy it.
Paul told me that his company only sells just 3% to 5% VR of all the adult content
There will be more VR porn
Though without much support from customer, Naughty America is increasing the offerings of its VR to go beyond of what Paul seem to see as a speedily growing demand. Paul said “This is moving extremely fast, even faster than everyone’s thoughts. If we look at the mobile phones versus uptake, the rate of adoption of this technology, the curve is getting more vertical,” The company will unveil Randy’s Road stop, a VR-centric website on Wednesday.
Also, the company is discussing how they can work with the VR headset experience with third-party sexual accessory companies. Clearly, the aim is to sync with a physical device all that happens in the 360 views in the real world. However, Paul says Naughty America has greater strategies than just sexual excitement. Ultimately, they want to help drive future VR adult content using the data documented from the accessories so that it can tailor it to the desires of the viewers.
Paul thinks the future for adult content, and virtual reality is bright, and he is rightly set to help move it forward. He added, “If you are a technologist like me, there is no greater industry to be in because I have all the funding required to try new things.Read More